bring back the dead
creativity international 2019: silver winner
PROBLEM: Burger King’s current Halloween campaign doesn’t get enough attention from millennials.
SOLUTION: We decided to drive millennials to stores by targeting their nostalgia and adding a Halloween twist.
Burger King is bringing back four old menu items from the dead.
The arrival will be announced via Twitter and Instagram. (Click the tweet to see more)
Copywriter: Annie Turner
Voiceover: Jon Schaefer