jbl pulse 3 speaker
INSIGHT: Being around water is more fun when you can play music without worrying about water damage.
The JBL Pulse 3 speaker is fully waterproof, allowing you to be around water and have carefree fun.
print ad
This print ad utilizes synthetic paper that’s 100% waterproof. It provides consumers with instructions and paper to make a boat that’s fully waterproof- just like the JBL Pulse 3 speaker.
AD FRONT & BACK
outdoor experiential
JBL will partner with aquariums; putting a Pulse 3 speaker inside of a tank.
This is engaging to the consumer because it allows them to directly interact with the product in a fun and unique way while the biggest product benefit, that the speaker can be fully submerged in water, is clearly shown.
Aquarium visitors will be encouraged to download JBL's Sounds Under the Sea App and connect their phone to the speaker inside the tank.
After downloading the app, the consumer will be greeted with this home screen.
The consumer will type in the tank number that they're trying to connect with.
After pairing their device with the speaker through Bluetooth technology, the consumer will select
a realistic water themed sound to play from inside the tank.